If you haven’t noticed there’s a new term in town: finfluencer(s).
From Bloomberg, Sept. 21, 2021:
“Wealthfront, another robo adviser, has partnered with about 15 influencers including Haley Sacks — known on Instagram as Mrs. Dow Jones — according to Kate Wauck, the firm’s chief communications officer.
“Quite frankly, they’re just better at telling our story than we are,” she said.
Bloomberg
Until last year, Hankwitz was toiling away in old-fashioned finance, working on mergers and acquisitions for a health care company; making TikTok videos was his side hustle. Now, he’s a hot commodity to startups and finance companies eager to reach his 495,000 followers. Some of them have also hired him for marketing advice, had him sit in on chats with the CEOs, and have even invited him to sit on the company board. “
Bloomberg
“And stock trading app Public.com offered him a monthly retainer and company equity for a contract that includes replacing the Yahoo Finance stock charts on his videos with theirs.”
So it’s not just the women parlaying their trolling for dollars, but the finfucks as well.
Tik-Tok, Tik-Tok.