I know the answer to that question, and so do you. I talk about it a lot about in my future book, to be released this Summer. And since people love color coding so much, I’m thinking of doing something outrageous, like an all-red book cover. People may start associating it with the red light district. (we know what that means). There was also a site that is no longer in existence, I think it was called MyRedbook, something like it. That is not going to be the title of the book, however.

Platt and another scientist, Graham, have the crispiest of arguments between them:

Graham: “So the brain is working against us !”
Platt: “The brain is us.”
Me (imaginary, if I was present):” Geniuses at work. Brain vs. brain”

Readers may take away simple exercises, described here as “nano tools”:i.e., considering the uses of a pencil other than writing.

On the importance of having a solid butt:

“monkeys advertise a lot about their vitality and health through their backsides. Healthier baboons, for instance, have bigger, redder rear ends and are more attractive as mates.”

Quote of the day: “Destiny is what you create for yourself. Fate is when you fail to create your own destiny.” -Sadhguru
On the monkey porn experiment:

“monkeys would willingly trade a valuable commodity—sweet fruit juice—for the opportunity to view images of other monkeys’ butts.” I knew that porn was older than the age of the film tape, I just didn’t know how old.

Here are some of the topics I write about in this future book:

• How Bosses are different than the rest of us. Who makes the cut
• Meritocracy is a Myth
• The Job Market
• We are “slaves to the free market” myth
• Rules of Thumb 
• Ass kissing works, until it doesn’t.
• Why Hollywood movies are not real life
• The Path to the corner office is not what you see on TV and Conference talks

On forging alliances, on being awe-inspiring at CEO level, Capturing attention: from low-level to high, Can you pick your fights ?, CEOs wonder box, and much, much more.

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